A Bit About Me

Hello, my name is Gennie Gonzalez. I am an award-winning researcher and economic development professional based in Western North Carolina. My work sits at the intersection of real estate, data analysis, and local economic systems, with a focus on helping communities make informed, financially sound decisions about growth and development.

I currently help manage a cooperative housing and commercial portfolio at El Ejido. My responsibilities include property budgeting, tenant coordination, asset management, and operational system development. This work supports long-term housing stability and locally owned commercial space in Asheville’s Emma community.

Nationally, I contribute to the local economies movement through my work with Neighborhood Economics. Previously, at Urban3, I analyzed and visualized the fiscal impacts of land use and development patterns, helping municipalities understand tax productivity, infrastructure return on investment, and long-term financial sustainability. I also supported climate risk and vulnerability projects with Fernleaf, integrating spatial data and resilience metrics into planning efforts.

My research on community history and neighborhood change has been recognized by UNC Asheville and the African Americans in Western North Carolina Conference.

I am currently pursuing a Master’s in Analytics at Georgia Tech to further strengthen my quantitative and GIS skill set. My background in sociology, combined with my experience as a licensed real estate broker, allows me to bridge technical analysis with on-the-ground housing and development practice.

  • University of North Carolina Asheville

    • Earned a Bachelor of Arts in sociology and an interdisciplinary certificate in applied social science research.

    • Presented at the African Americans in Western North Carolina and Southern Appalachia Conference (AAWNC).

    • Honored with the Adelaide Daniels Key Community award for community-engaged research.

    • Recognized by the UNCA Department of Sociology and Anthropology for senior social research projects.

  • Asheville-Buncombe Technical Community College

    • Phi Beta Kappa Honors Society

    • Participated in the Global Distinction Program

  • Asheville-Buncombe Technical Community College

    • Skills Developed: ArcGIS Pro, ArcGIS Online, ArcGIS Survey 123, cleaning and manipulating vector, raster, and LiDAR data, database management

  • Cousera – Google

    • Skills Developed: Data analysis using R, Python, SQL, Tableau; data cleaning and visualization; data-driven decision-making.

Education & Awards

Sociology Senior Research Award

Honors Program Scholarship for Arts & Sciences

I Value

Community Empowerment

Advocacy & Justice

Civic Engagement

Equity & Inclusion

Collaboration

Lifelong Learning

Resilience & Sustainability

Data-Driven Solutions

Family & Friends

With Community at the Center

Further Develop Data Skills – Continue advancing technical expertise in data analysis, GIS, and spatial modeling to enhance the ability to address complex urban and rural challenges.

Lead Community-Based Projects – Take on leadership roles in community-driven initiatives, focusing on sustainable development, affordable housing, and social equity.

Implement Equitable and Resilient Solutions – Work to help communities adopt nature-based solutions that promote both environmental resilience and equitable economic development, ensuring long-term sustainability for underserved areas

What I’m Focused On